globally in ICT development
Saudi Arabia in the 2025 ITU index
×Munjizpowered by iDAVISION 2030 · A NATIONAL AI PRODUCTIVITY PROPOSITION
From connecting the Kingdom to empowering the Kingdom with AI.
This partnership is not building a standalone AI product. It is building a commercial system that turns Mobily’s trust, distribution and infrastructure into national productivity, a local digital industry and GCC exports.
01 · WHY NOW
The digital foundation is leading. Productivity is the next frontier.
digital economy
approximately 15% of 2024 GDP
ICT market
the foundation for the next layer of AI value
World-class digital foundationA trusted AI execution layer for allNational productivity and new industries
02 · VISION 2030 VALUE MAP
Turn the partnership model into four national outcomes
Thriving economy
Raise daily productivity across SMEs, enterprises and government
Tasks completed · cycle time · digital revenueVibrant society
Give Arabic users a natural, trusted path into AI
Active adoption · inclusion · service experienceAmbitious nation
Embed trusted, auditable AI into institutional capability
Compliant adoption · public service · decision qualityGlobal ambition
Create a Saudi AI product and operating model for the GCC
Local IP · talent · regional replication03 · THE NATIONAL VALUE ENGINE
National value is not the sum of product features. It requires three value transitions.
Product value
Complete one task better
Task success · quality · speed · trustOrganisational value
Build a stronger way of working
Productivity · cost · growth · serviceNational value
Diffuse and accumulate capability in Saudi Arabia
AI adoption · Saudi skills · resilience · non-oil exportsTHE BUSINESS MODEL IS THE TRANSMISSION MECHANISM
The product delivers value. The business model makes it compound.
Combined supply
Mobily trust and distribution + Munjiz product + iDA technology
Scaled adoption
One trusted gateway for citizens, SMEs, enterprises and government
Successful tasks
Measure adopted outcomes—not tokens or conversations
Commercial returns
Core uplift, digital revenue, enterprise growth and cloud demand
Local reinvestment
Saudi skills, talent, Arabic capability, infrastructure and GCC exports
One growth mechanism creates both commercial returns and national value
More successful tasks create digital revenue and cloud demand. Those returns fund local capability, making the platform more valuable, trusted and exportable.
04 · VALUE MADE TANGIBLE
Scenarios are not feature lists. They are where national value becomes real.
A Saudi SME owner
From idea to operating company
Munjiz turns a voice brief into a bilingual market scan, proposal, budget and customer follow-up—using approved company knowledge.More productive SMEs · higher-quality jobs · faster digital adoption
05 · WHY MOBILY
Mobily can orchestrate AI from a tool for the few into productivity available across the Kingdom
Trust
Long-term relationships, brand and local accountability
Distribution
Mobile, home, enterprise, care and retail touchpoints
Infrastructure
Connectivity, cloud, edge and security
Operations
Billing, service, compliance and national scale
Proof
Mobily uses the platform first and becomes the reference
This directly advances Mobily SHINE 2030: digital leadership, customer experience, enterprise growth and a future-ready organisation.
06 · WHAT THE MODEL ACCUMULATES
Commercial returns accumulate into five national assets
National AI gateway
Arabic-first companion for people and families
Durable national capabilityEnterprise productivity platform
Knowledge, data, agents and completed work
Durable national capabilityTrusted public-sector environment
Saudi-hosted, auditable and governable
Durable national capabilityLocal skill ecosystem
Industry workflows, developers and partners
Durable national capabilityTalent and operating system
Saudi teams, governance and repeatable methods
Durable national capability07 · SAUDI CONTROL BY DESIGN
Trust is both a national requirement and the commercial foundation for scale.
Identity & access
Saudi data residency
Sources & audit
Approval for high-risk actions
Local operations & support
08 · GLOBAL EVIDENCE
Leading operators prove that value comes from distribution, productivity and platform operations—not a single feature.
China Mobile · Lingxi monthly active users
AI is embedded into mass-market products, enterprise delivery and internal digital employees.
China Telecom · industry customers served
Internal scenarios become standardised industry agents delivered through one intelligent cloud.
Vodafone · first-time resolution
Private knowledge and human escalation turn an assistant into a measurable customer journey.
e& · AI use cases group-wide
A common roadmap, platform, governance and talent model replaces isolated proofs of concept.
09 · THREE STRATEGIC HORIZONS
From Saudi lighthouses to national adoption to GCC export
Saudi lighthouses
Visible outcomes inside Mobily, leading enterprises and public institutions
Kingdom-scale adoption
Embed in plans, workflows and services while building the local ecosystem
GCC export
Take Arabic-first products, industry skills and the operating model across the region
10 · LEADERSHIP AGENDA
The decision is a national value-creation model—not a product procurement.
- Align on Mobily as the leader and national gateway for trusted AI productivity
- Commit commercial returns to Saudi skills, talent, infrastructure and the local ecosystem
- Commit to Saudi control, Arabic-first design and auditable trust
- Build one product and operating system spanning people, enterprises and public institutions
- Create a new digital industry born in Saudi Arabia and exportable to the GCC
Method and evidence sources
The national-value narrative combines official facts with public frameworks from leading consultancies. External cases illustrate mechanisms; they are not evidence of realised impact for this partnership.