01
Product value
Complete high-value work
Research, analysis, documents, decisions and governed actions—delivered, not merely discussed.
MunjizMOBILY × MUNJIZ · VISION 2030
From connecting the Kingdom to empowering it with AI.
A commercial system that turns trusted connectivity into everyday productivity, Saudi capability and a new digital export engine for the GCC.
One trusted AI work platform. Arabic-first. Saudi-controlled.
#1global ICT development
SAR 495bndigital economy
SAR 180bnICT market
THE STRATEGIC PROPOSITION
Mobily can become the national gateway to Saudi Arabia’s AI productivity economy.
The ambition is larger than an assistant. It is to organise demand, trust, infrastructure, industry skills and local operations into a capability the Kingdom can use—and export.
01 · THE VALUE SYSTEM
Product value is the beginning. National capability is the outcome.
Each successful task creates a measurable business outcome. At scale, those outcomes reshape how organisations work and what the Kingdom can produce.
02
Organisational value
Build a stronger way of working
Knowledge becomes executable; cycle times fall; service quality and enterprise growth improve.
03
National value
Make capability compound in Saudi Arabia
Arabic AI adoption, Saudi skills, trusted infrastructure, local IP and GCC exports reinforce one another.
02 · VISION 2030 OUTCOMES
One platform. Four national outcomes.
Thriving economy
Raise daily productivity across SMEs, enterprises and government.
Tasks completed · cycle time · digital revenueVibrant society
Give Arabic users a natural, trusted path into AI.
Adoption · inclusion · service experienceAmbitious nation
Embed auditable AI into institutional capability.
Compliant adoption · decision qualityGlobal ambition
Create a Saudi product and operating model for the GCC.
Local IP · talent · regional replication03 · VALUE MADE TANGIBLE
See national value through the work people complete.
A single governed experience adapts to the person, organisation and level of control required.
From an idea to an operating company
A voice brief becomes a bilingual market scan, proposal, budget and customer follow-up—using approved company knowledge.
More productive SMEs · higher-quality jobsMake it a national capability
04 · WHY MOBILY
The operator becomes the orchestrator.
Mobily already owns the scarce ingredients models cannot create: trust, customer relationships, nationwide distribution, infrastructure and local accountability.
Trust
A credible national promise
Distribution
Consumer and enterprise reach
Infrastructure
Cloud, edge, network and security
Operations
Billing, support and compliance
Proof
The first user and lighthouse
05 · THE COMMERCIAL FLYWHEEL
Commercial returns fund national capability. National capability drives the next wave of growth.
Mobily ×
Munjiz
Munjiz
01Mobily distribution
02Successful work
03Digital & cloud revenue
04Saudi skills and IP
05Kingdom adoption
06GCC exports
06 · GLOBAL EVIDENCE
Operators have proven the ingredients. Saudi Arabia can integrate them.
China Mobile
100m+Lingxi monthly active users
Mass distributionChina Telecom
37k+industry customers served
Enterprise productivityVodafone
15% → 60%first-time resolution
Measurable service journeyse&
1,100+AI use cases group-wide
Platform operating modelSAUDI CONTROL BY DESIGN
Trust is not a constraint on scale. It is what makes scale possible.
Saudi data residency
Inherited identity and permissions
Sources and audit trails
Human approval for high-risk actions
Local operations and support
07 · LEADERSHIP ALIGNMENT
This is a national value-creation model—not a product procurement.
Align on the ambition, the role of Mobily and the principle that commercial returns continuously build Saudi skills, infrastructure and regional capability.